LEN CHEONG HOLDING BHD (Co. No. 339810-A) was incorporated in Malaysia on 12 April 1995 under the Companies Act 1965. The company is an investment holding with provision of management services to its subsidiary companies.
The Group basically deals with manufacturing of home furniture and sawmilling.
Len Cheong Furniture Sdn Bhd (LCF) is a wholly-owned subsidiary of Len Cheong Holding Bhd, a public company listed on the Second Board of the Malaysia Securities Exchange Bhd.
Len Cheong Furniture Sdn Bhd (LCF) was first established under the name of Syarikat Lian Cheong Industrial in Kuala Lumpur, producing small wooden furniture items such as furniture compartment mainly by hand and small operated machinery.
In order to accomodate further business expansion, LCF shifted its operations to a new factory plant located at the Senawang Industrial Area in Seremban, Negeri Sembilan. This factory was equipped with new production facilities which included spraying lines and kiln-drying rooms.
LCF was incorporated to take over its previous entity, Syarikat Lian Cheong Industrial. With the introduction of new and advanced machinery from Japan in its production line, LCF ventured into production of solid timber doors and it also started to become a multiple furniture manufacturer by producing Nyatoh wood dining set, sofa set and bedroom furniture.
LCF was the first company in Malaysia to use the Computerised Numerical Control Rounter (CNC) equipment for the furniture production. Export market for its products was further expanded.
In recognition of its pioneer effort in using rubberwood for furniture production, LCF was awarded with ‘The Best and Innovative Product Award’ at the Fifth AFFMA and National Furniture Fair organised by the ASEAN Federation of Malaysia Furniture Manufacturers and Traders’ Association.
Kaya Furniture Sdn Bhd (now known as Len Cheong Industries Sdn Bhd) was incorporated to complement the Company in providing a wider range of products to the customers especially for Japan market.
Sin Hup Seng Sawmill Sdn Bhd (now known as Len Cheong Manufacturing Sdn Bhd) was acquired to enable the Company to exercise a better control over the supply of raw material.
LCF was accredited recognition by the Malaysia Furniture Manufacturers for 1992.
The Group‘s production lines were recognised to increase the production of chairs and related parts. Products under the brand name of “Ka Ya” were first introduced in the Japanese market.
The holding Company, Len Cheong Holding Bhd was succesfully listed on the Main Board (now Main Market) of Bursa Malaysia Securities Bhd with a paid-up capital of RM35 million.
An adjacent plot of industrial land was revamped for better productivity and efficiency.
The Company’s performance deteriorated severally as it was affected by the escalation of costs coupled with a fire incident which caused substantial losses in both financial and production.
The entry of new management comprising Datuk (Dr) Sow Chin Chuan, Datin Chu Kim Guek and Fong Hui Fong (’New Management’) in May 2007 had managed to stabilize the Company performance as a result of the implementation of effective cost cutting measures as well as introduction of wider range of products by the New Management.
The continuous efforts by the company to implement effective cost cutting measures as well as the wider product range had enabled the Company to turn around by registering a profit after taxation of RM1 million as compared to RM2.7 million losses in previous year.
With cost-cutting and internal strengthening measures in place, the New Management has learned to become more innovative by modifying its marketing strategy and action in order to stay both profitable and consumer-responsive and competitive.
LCF main manufacturing process and plant relocated from Senawang, Negeri Sembilan to Melaka for centralisation management and operation. New dining furniture production line has been set up in Melaka plant, as enable full series of products which include of bedroom, dining, living and kitchen furniture can be introduced to worldwide markets.
New full “White” range of products being introduced in MIFF 2012 and captured the attention of the potential buyer from different countries.
© 2007-2009 Len Cheong Holding Bhd.
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